Lincoln Holbrook began his career teaching people how to trade with Online Investors Advantage (which would later become Investools, Inc. after going public).

Through two day intensive workshops, Lincoln taught people worldwide how to use simple techniques to trade stocks and options successfully. Despite how simple the system was to learn and follow, there was something missing that kept an alarming number of people from following it to achieve consistent trading success.

As a conscientious instructor, Lincoln had concerns that not everyone who bought the program managed to make money with it. Because he felt a personal responsibility to help all his students succeed, he took it upon himself to find out what was missing. What kept most people from following the simple Investors system as taught?

Finding the rest of the story became Lincoln’s personal quest. Why weren't ordinary people able to win big enough, often enough, and consistently enough to never have to worry about money again? Engaging his instructors in this quest, Lincoln began to see a recurring theme; people were subconsciously sabotaging their own success.

This self-sabotage was caused by the negative and unproductive inner trading narrative most people have. One of the things Lincoln discovered is that one of the deepest and strongest emotions of traders -- fear of loss -- is an enemy to successful trading.

This fear of loss is triggered by the random and uncontrollable nature of the markets. The markets are not a machine nor a mathematical formula and what works for this trade may not necessarily work in the exact same way for the next one.

The markets are unpredictable because markets are comprised of unpredictable humans making emotionally charged decisions about fear and greed, risk vs reward.

The randomness of the markets conflicts with the basic human desire for predictable stability. Those traders who learn to be consistently profitable do so because they learn to think in probabilities and not solely focus on the outcome of individual trades.

The hidden truth that Lincoln uncovered is that to overcome self-sabotage and really begin to see consistent and predictable results, market approach and emotional management needed to combine as part of a complete trading process. Learning a proprietary method of trading that focused only on the entries without providing specific predictions and expectations won't work.

To solve this problem, Lincoln developed Trusted Trading Institute. This trading system considers the statistical probabilities of the markets and the fear of loss level of the trader. This fear of loss level is also known as risk level -- the level of risk you’re willing to take. Lincoln’s revolutionary, 7 Pillars provides each trader a sophisticated understanding of market probabilities and gives them statistically relevant expectations about trade results tailored to their risk level, natural way of thinking, and emotional responses to pressure.

For the first time, it’s possible to use the exact sophisticated statistical probabilities employed by the pros in your own part-time trading. With this knowledge, you can confidently create (and follow) a trading plan that will give you consistent returns and predictable profits from markets -- because you have a consistent approach to them.